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Variables in Adobe Analytics : Part 1

March 13, 2019 admin Leave a comment

Read this article to get a broad & detailed understanding of variables in Adobe Analytics. Before we jump to Adobe…

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Posted in: Adobe Analytics

Python Libraries for Data Science

March 11, 2019 admin Leave a comment

Python libraries play a big role in making Python the swiss knife of programming languages. Data science requires data cleaning,…

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Posted in: Python

How to Crack Adobe Campaign Certification ?

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In this post I will explain the methodology which I followed to crack the Adobe Campaign Business Practitioner Certification. This…

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Posted in: Adobe Campaign

A Martech look at Segmentation

March 8, 2019 admin Leave a comment

Year 2011: When I studied marketing from a functional perspective – the word “Segmentation” had a different meaning. Segmentation seemed…

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Posted in: Adobe Analytics

Page Views Difference : Adobe Analytics & Google Analytics

March 1, 2019 admin Leave a comment

Comparing page views between two tools is never recommended because of obvious differences between the two at a functional level…

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Posted in: Adobe Analytics

Solution Design Reference in Adobe Analytics – How to create one?

February 15, 2019 admin 16 Comments

What is Solution Design Reference (SDR) ? TL;DR Solution Design Reference is basically a fancy name for Adobe Analytics TDD…

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Posted in: Adobe Analytics

Adobe Campaign – Cool Features

February 11, 2019 admin Leave a comment

Adobe Campaign offers a sea of opportunities in the area of multi channel marketing. Below are few of the features…

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Posted in: Adobe Campaign

Adobe Experience Cloud – What makes it special ?

January 30, 2019 admin 1 Comment

Adobe Experience Cloud is more of a sales term Adobe uses to bucket its offerings. So, there is a high…

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Posted in: Adobe Analytics, Adobe Target

Adobe Analytics Vs Google Analytics

January 19, 2019 admin Leave a comment

What is the difference between Google Analytics and Adobe Analytics ? This is the first question every marketer has when…

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Posted in: Adobe Analytics

Understand the concept of Adobe Analytics datalayer in 5 minutes

January 5, 2019 admin Leave a comment

Data layer is one of very important concepts in Analytics set up. While starting with Adobe Analytics – it can…

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Posted in: Adobe Analytics

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