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Month: April 2019

A/B Testing Maturity

April 19, 2019 admin Leave a comment

A/B testing is an incredible tool to have in your marketing arsenal. By definition, A/B testing allows you to introduce…

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Posted in: Adobe Target

How to Set up Advanced Campaign Tracking & Analytics

April 13, 2019 admin Leave a comment

“For every dollar spent, there’s 40 dollars to be made in return.” Quite a few research studies indicate that email…

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Posted in: Adobe Campaign

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