Visitor Identification is a crucial step for any of personalization platforms. Because, it forms the basis for segmentation. Today, we…
There are multiple ways you can identify audience in Adobe Target. Identification of audience is the first step in doing…
A/B testing is an incredible tool to have in your marketing arsenal. By definition, A/B testing allows you to introduce…
Adobe Experience Cloud is more of a sales term Adobe uses to bucket its offerings. So, there is a high…
Creating an A/B test for a site becomes so easy using Adobe Target. However, one case easily overlook certain aspects…