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Some Great Products: The wildcraft laptop bag

February 17, 2020 admin 1 Comment

It is commendable if somebody can re-imagine an existing product and make it as fulfilling as possible. One such product…

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Posted in: Design

Variables in Adobe Analytics : Part 5 – Putting it all together | eVars and Props

August 10, 2019 admin Leave a comment

I encourage you to read my earlier posts on Variables in Adobe Analytics. So, you can now slice and dice…

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Posted in: Adobe Analytics

Improving Customer Experience on Travel Sites in 2019

August 4, 2019 admin Leave a comment

There are many OTAs (Online Travel Agencies) – with websites and mobile channels these days which help people to book…

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Posted in: Industry, Travel Filed under: Customer Experience

When to not use a data layer ?

May 18, 2019 admin Leave a comment

Data layer is oversold to people. They think that data layer is the only & ideal way to send data…

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Posted in: Adobe Analytics

A/B Testing Maturity

April 19, 2019 admin Leave a comment

A/B testing is an incredible tool to have in your marketing arsenal. By definition, A/B testing allows you to introduce…

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Posted in: Adobe Target

How to Set up Advanced Campaign Tracking & Analytics

April 13, 2019 admin Leave a comment

“For every dollar spent, there’s 40 dollars to be made in return.” Quite a few research studies indicate that email…

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Posted in: Adobe Campaign

Variables in Adobe Analytics: Part 4

March 27, 2019 admin Leave a comment

We now come to the second distinct way of Classifying Variable – Whether they are Configuration Variable or Not. The…

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Posted in: Adobe Analytics

How to Crack Adobe Analytics Business Practitioner Certification

March 25, 2019 admin Leave a comment

Below are some of the key strategies which helped me crack the Adobe Analytics Business Practitioner Exam. I am bound…

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Posted in: Adobe Analytics

Variables in Adobe Analytics : Part 3

March 19, 2019 admin Leave a comment

The Second main type as per whether Variables are auto populated or not in Adobe Analytics is “Auto Populated” Variables. Recap…

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Posted in: Adobe Analytics

Variables in Adobe Analytics: Part 2 – Conversion Variables

March 14, 2019 admin Leave a comment

This post is part 2 of variables in Adobe Analytics. We will talk about conversion variables which fall under the category…

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Posted in: Adobe Analytics

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