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Category: Adobe Analytics

The most important Analytics you need to set up on your site

March 2, 2020 admin Leave a comment

There is no one size fits approach for setting up Analytics. Different companies have different requirements like the below: A…

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Posted in: Adobe Analytics

Variables in Adobe Analytics : Part 5 – Putting it all together | eVars and Props

August 10, 2019 admin Leave a comment

I encourage you to read my earlier posts on Variables in Adobe Analytics. So, you can now slice and dice…

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Posted in: Adobe Analytics

When to not use a data layer ?

May 18, 2019 admin Leave a comment

Data layer is oversold to people. They think that data layer is the only & ideal way to send data…

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Variables in Adobe Analytics: Part 4

March 27, 2019 admin Leave a comment

We now come to the second distinct way of Classifying Variable – Whether they are Configuration Variable or Not. The…

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How to Crack Adobe Analytics Business Practitioner Certification

March 25, 2019 admin Leave a comment

Below are some of the key strategies which helped me crack the Adobe Analytics Business Practitioner Exam. I am bound…

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Variables in Adobe Analytics : Part 3

March 19, 2019 admin Leave a comment

The Second main type as per whether Variables are auto populated or not in Adobe Analytics is “Auto Populated” Variables. Recap…

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Variables in Adobe Analytics: Part 2 – Conversion Variables

March 14, 2019 admin Leave a comment

This post is part 2 of variables in Adobe Analytics. We will talk about conversion variables which fall under the category…

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Posted in: Adobe Analytics

Variables in Adobe Analytics : Part 1

March 13, 2019 admin Leave a comment

Read this article to get a broad & detailed understanding of variables in Adobe Analytics. Before we jump to Adobe…

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A Martech look at Segmentation

March 8, 2019 admin Leave a comment

Year 2011: When I studied marketing from a functional perspective – the word “Segmentation” had a different meaning. Segmentation seemed…

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Page Views Difference : Adobe Analytics & Google Analytics

March 1, 2019 admin Leave a comment

Comparing page views between two tools is never recommended because of obvious differences between the two at a functional level…

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