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Author: admin

How to count unique values in pandas

December 5, 2020 admin Leave a comment

One thing which I love about Pandas – is that, it lets you do things incredibly fast. Things like slicing…

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Posted in: Python Filed under: Pandas

How do Personalization Platforms like Right Message Identify Visitors ?

November 13, 2020 admin Leave a comment

Visitor Identification is a crucial step for any of personalization platforms. Because, it forms the basis for segmentation. Today, we…

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Posted in: Adobe Target

Rules for audience identification in Adobe Target

November 7, 2020 admin Leave a comment

There are multiple ways you can identify audience in Adobe Target. Identification of audience is the first step in doing…

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Posted in: Adobe Target

Marketing 1: How to think about marketing ?

November 3, 2020 admin Leave a comment

The problem which we face today is unique. We are no longer clueless about marketing or business or finance. We…

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Posted in: Marketing

Adobe Campaign Standard Vs Adobe Campaign Classic

August 2, 2020 admin 3 Comments

‘When I started using ACS, I had these beginner questions: What is ACS? (Really, I wasn’t aware that there is…

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Posted in: Adobe Campaign

The most important Analytics you need to set up on your site

March 2, 2020 admin Leave a comment

There is no one size fits approach for setting up Analytics. Different companies have different requirements like the below: A…

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Posted in: Adobe Analytics

Why is empathy important ?

February 20, 2020 admin Leave a comment

What is empathy ? I define empathy as a “feeling of one-ness with someone”. That someone can be anyone –…

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Posted in: Uncategorized Filed under: Empathy

Some Great Products: The wildcraft laptop bag

February 17, 2020 admin 1 Comment

It is commendable if somebody can re-imagine an existing product and make it as fulfilling as possible. One such product…

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Posted in: Design

Variables in Adobe Analytics : Part 5 – Putting it all together | eVars and Props

August 10, 2019 admin Leave a comment

I encourage you to read my earlier posts on Variables in Adobe Analytics. So, you can now slice and dice…

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Posted in: Adobe Analytics

Improving Customer Experience on Travel Sites in 2019

August 4, 2019 admin Leave a comment

There are many OTAs (Online Travel Agencies) – with websites and mobile channels these days which help people to book…

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Posted in: Industry, Travel Filed under: Customer Experience

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