‘When I started using ACS, I had these beginner questions: What is ACS? How much does it differ to ACC?…
There is no one size fits approach for setting up Analytics. Different companies have different requirements like the below: A…
What is empathy ? I define empathy as a “feeling of one-ness with someone”. That someone can be anyone –…
It is commendable if somebody can re-imagine an existing product and make it as fulfilling as possible. One such product…
I encourage you to read my earlier posts on Variables in Adobe Analytics. So, you can now slice and dice…
There are many OTAs (Online Travel Agencies) – with websites and mobile channels these days which help people to book…
Data layer is oversold to people. They think that data layer is the only & ideal way to send data…
A/B testing is an incredible tool to have in your marketing arsenal. By definition, A/B testing allows you to introduce…
“For every dollar spent, there’s 40 dollars to be made in return.” Quite a few research studies indicate that email…
We now come to the second distinct way of Classifying Variable – Whether they are Configuration Variable or Not. The…