“eCommerce & Retail” Industry is the most digitally mature of all industries and it is invariably more complex as compared…
Adobe Campaign Standard is a fairly good product but only when you get used to it. It takes quite some…
One thing which I love about Pandas – is that, it lets you do things incredibly fast. Things like slicing…
Visitor Identification is a crucial step for any of personalization platforms. Because, it forms the basis for segmentation. Today, we…
There are multiple ways you can identify audience in Adobe Target. Identification of audience is the first step in doing…
The problem which we face today is unique. We are no longer clueless about marketing or business or finance. We…
‘When I started using ACS, I had these beginner questions: What is ACS? (Really, I wasn’t aware that there is…
There is no one size fits approach for setting up Analytics. Different companies have different requirements like the below: A…
What is empathy ? I define empathy as a “feeling of one-ness with someone”. That someone can be anyone –…
It is commendable if somebody can re-imagine an existing product and make it as fulfilling as possible. One such product…