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The Art of Writing User Stories

January 28, 2023 admin Leave a comment

User story writing is an overlooked & underhyped skill. Something which most folks take for granted. Add to this, the…

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Posted in: Product Management Filed under: Feature Development, user stories

Tech Stack for eCommerce Companies

October 22, 2022 admin Leave a comment

“eCommerce & Retail” Industry is the most digitally mature of all industries and it is invariably  more complex as compared…

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Posted in: Tech Stack

Making ACS Better – A Designer’s PoV

May 15, 2021 admin Leave a comment

Adobe Campaign Standard is a fairly good product but only when you get used to it. It takes quite some…

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Posted in: Adobe Campaign

How to count unique values in pandas

December 5, 2020 admin Leave a comment

One thing which I love about Pandas – is that, it lets you do things incredibly fast. Things like slicing…

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Posted in: Python Filed under: Pandas

How do Personalization Platforms like Right Message Identify Visitors ?

November 13, 2020 admin Leave a comment

Visitor Identification is a crucial step for any of personalization platforms. Because, it forms the basis for segmentation. Today, we…

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Posted in: Adobe Target

Rules for audience identification in Adobe Target

November 7, 2020 admin Leave a comment

There are multiple ways you can identify audience in Adobe Target. Identification of audience is the first step in doing…

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Posted in: Adobe Target

Marketing 1: How to think about marketing ?

November 3, 2020 admin Leave a comment

The problem which we face today is unique. We are no longer clueless about marketing or business or finance. We…

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Posted in: Marketing

Adobe Campaign Standard Vs Adobe Campaign Classic

August 2, 2020 admin 5 Comments

‘When I started using ACS, I had these beginner questions: What is ACS? (Really, I wasn’t aware that there is…

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Posted in: Adobe Campaign

The most important Analytics you need to set up on your site

March 2, 2020 admin Leave a comment

There is no one size fits approach for setting up Analytics. Different companies have different requirements like the below: A…

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Posted in: Adobe Analytics

Why is empathy important ?

February 20, 2020 admin Leave a comment

What is empathy ? I define empathy as a “feeling of one-ness with someone”. That someone can be anyone –…

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Posted in: Uncategorized Filed under: Empathy

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