Visitor Identification is a crucial step for any of personalization platforms. Because, it forms the basis for segmentation. Today, we…
There are multiple ways you can identify audience in Adobe Target. Identification of audience is the first step in doing…
The problem which we face today is unique. We are no longer clueless about marketing or business or finance. We…
‘When I started using ACS, I had these beginner questions: What is ACS? (Really, I wasn’t aware that there is…
There is no one size fits approach for setting up Analytics. Different companies have different requirements like the below: A…
What is empathy ? I define empathy as a “feeling of one-ness with someone”. That someone can be anyone –…
It is commendable if somebody can re-imagine an existing product and make it as fulfilling as possible. One such product…
I encourage you to read my earlier posts on Variables in Adobe Analytics. So, you can now slice and dice…
There are many OTAs (Online Travel Agencies) – with websites and mobile channels these days which help people to book…
Data layer is oversold to people. They think that data layer is the only & ideal way to send data…