In this post I will explain the methodology which I followed to crack the Adobe Campaign Business Practitioner Certification. This…
Year 2011: When I studied marketing from a functional perspective – the word “Segmentation” had a different meaning. Segmentation seemed…
Comparing page views between two tools is never recommended because of obvious differences between the two at a functional level…
What is Solution Design Reference (SDR) ? TL;DR Solution Design Reference is basically a fancy name for Adobe Analytics TDD…
Adobe Campaign offers a sea of opportunities in the area of multi channel marketing. Below are few of the features…
Adobe Experience Cloud is more of a sales term Adobe uses to bucket its offerings. So, there is a high…
What is the difference between Google Analytics and Adobe Analytics ? This is the first question every marketer has when…
Data layer is one of very important concepts in Analytics set up. While starting with Adobe Analytics – it can…
Creating an A/B test for a site becomes so easy using Adobe Target. However, one case easily overlook certain aspects…