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Author: admin

A Martech look at Segmentation

March 8, 2019 admin Leave a comment

Year 2011: When I studied marketing from a functional perspective – the word “Segmentation” had a different meaning. Segmentation seemed…

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Posted in: Adobe Analytics

Page Views Difference : Adobe Analytics & Google Analytics

March 1, 2019 admin Leave a comment

Comparing page views between two tools is never recommended because of obvious differences between the two at a functional level…

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Posted in: Adobe Analytics

Solution Design Reference in Adobe Analytics – How to create one?

February 15, 2019 admin 6 Comments

What is Solution Design Reference (SDR) ? TL;DR Solution Design Reference is basically a fancy name for Adobe Analytics TDD…

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Posted in: Adobe Analytics

Adobe Campaign – Cool Features

February 11, 2019 admin Leave a comment

Adobe Campaign offers a sea of opportunities in the area of multi channel marketing. Below are few of the features…

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Posted in: Adobe Campaign

Adobe Experience Cloud – What makes it special ?

January 30, 2019 admin 1 Comment

Adobe Experience Cloud is more of a sales term Adobe uses to bucket its offerings. So, there is a high…

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Posted in: Adobe Analytics, Adobe Target

Adobe Analytics Vs Google Analytics

January 19, 2019 admin Leave a comment

What is the difference between Google Analytics and Adobe Analytics ? This is the first question every marketer has when…

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Posted in: Adobe Analytics

Understand the concept of Adobe Analytics datalayer in 5 minutes

January 5, 2019 admin Leave a comment

Data layer is one of very important concepts in Analytics set up. While starting with Adobe Analytics – it can…

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Posted in: Adobe Analytics

Tips for Adobe Target Implementation

January 3, 2019 admin Leave a comment

Creating an A/B test for a site becomes so easy using Adobe Target. However, one case easily overlook certain aspects…

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Posted in: Adobe Target

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