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Author: admin

When to not use a data layer ?

May 18, 2019 admin Leave a comment

Data layer is oversold to people. They think that data layer is the only & ideal way to send data…

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Posted in: Adobe Analytics

A/B Testing Maturity

April 19, 2019 admin Leave a comment

A/B testing is an incredible tool to have in your marketing arsenal. By definition, A/B testing allows you to introduce…

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Posted in: Adobe Target

How to Set up Advanced Campaign Tracking & Analytics

April 13, 2019 admin Leave a comment

“For every dollar spent, there’s 40 dollars to be made in return.” Quite a few research studies indicate that email…

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Posted in: Adobe Campaign

Variables in Adobe Analytics: Part 4

March 27, 2019 admin Leave a comment

We now come to the second distinct way of Classifying Variable – Whether they are Configuration Variable or Not. The…

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Posted in: Adobe Analytics

How to Crack Adobe Analytics Business Practitioner Certification

March 25, 2019 admin Leave a comment

Below are some of the key strategies which helped me crack the Adobe Analytics Business Practitioner Exam. I am bound…

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Posted in: Adobe Analytics

Variables in Adobe Analytics : Part 3

March 19, 2019 admin Leave a comment

The Second main type as per whether Variables are auto populated or not in Adobe Analytics is “Auto Populated” Variables. Recap…

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Posted in: Adobe Analytics

Variables in Adobe Analytics: Part 2 – Conversion Variables

March 14, 2019 admin Leave a comment

This post is part 2 of variables in Adobe Analytics. We will talk about conversion variables which fall under the category…

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Posted in: Adobe Analytics

Variables in Adobe Analytics : Part 1

March 13, 2019 admin Leave a comment

Read this article to get a broad & detailed understanding of variables in Adobe Analytics. Before we jump to Adobe…

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Posted in: Adobe Analytics

Python Libraries for Data Science

March 11, 2019 admin Leave a comment

Python libraries play a big role in making Python the swiss knife of programming languages. Data science requires data cleaning,…

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Posted in: Python

How to Crack Adobe Campaign Certification ?

admin Leave a comment

In this post I will explain the methodology which I followed to crack the Adobe Campaign Business Practitioner Certification. This…

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Posted in: Adobe Campaign

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